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Deza Nguembock

Deza Nguembock

DEZA NGUEMBOCK was inspired by her own experiences as a woman living with a disability in a Western country. Handicap is a major social issue which, for many people, is still difficult to deal with. Thus, it’s generally seen in the angle of victimization or heroism in communications. Yet, nowadays, it seems important to Deza to show disabled people in all their humanity; so to help achieve a better integration.

As art is a means to put us face to ourselves and to the universe surrounding us, I started E&H LAB, an agency that designs art concepts to push evolution in social perceptions. E&H LAB does awareness campaigns for example through photo exhibitions for a new way of looking at disabled people: an aesthetic, dynamic and positive image will enable the establishment of new social connections. A 52-minute documentary “Mirror of my soul” directed by Deza Nguembock drives the viewer at the hearth of Aesthetics & Disabilities’ philosophy through scenes of daily life of four disabled models who have found a certain harmony with themselves.

At the beginning, Deza had many difficulties in finding disabled models willing to join the concept. It took her more than a year to convince some of them on the necessity to look at themselves positively and accept themselves the way they are; so to push society to look at them differently. Today, Deza is receiving messages worldwide from disabled people willing to join her team. Her desire is to launch a new campaign every two years or every year and to show it worldwide. The difficulties are basically to finding spaces to showcase the campaign.

“ The more we encounter disabled people in daily life circumstances other than charity or as victims, the faster we will develop a new definition of normalitythat will enable us to built true relationships with disabled people.” Deza Nguembock

www.e-hlab.com