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Manal Elattir

Manal Elattir

Morocco’s solutions towards poverty reduction will be accelerated by investing in women progress. Women artisans in Morocco are low-paid informal seasonal producers. They are at the very bottom of the value chain and are constantly abused by the middle-men. I founded Anarouz Social Enterprise because I believe in the power of these exact women to be leading entrepreneurs capable of lifting their families and communities out of poverty. At Anarouz Social Enterprise, we have designed an economic model based on strategic partnerships on three essential pillars: Entrepreneurship, Market Access and Technology.
Entrepreneurship:
We have connected these women artisans to strengthen their voice in one official network of women entrepreneurs. This network represents a key partner for Anarouz Social Enterprise in advancing towards stronger women-led cooperatives and enterprises. We provide the network with fundraising services, mentoring opportunities and business expertise.
Market Access:
Anarouz Social Enterprise works in partnership with the women artisans and talented student designers to develop high quality marketable products carrying unique designs in a new era of products: Technology gear. Furthermore, Anarouz Social Enterprise brings US and European markets to ensure sustainable incomes
Technology:
We partner with NGOs and companies in the telecommunication and technology field to enable the women artisans to harness the power of mobile technology & ICT services. Through efficient use of these different technologies, the women artisans are more connected, have higher access to information & improve their productivity.